Clarify Digital Download Procedures –Most of this article focuses on e-commerce best practices for tangible items, but many of these points, even if you're selling digital merchandise. It still applies. At checkout, it clearly shows how the customer downloads the order. If you need special software to open it, please tell me how to download it. Also, if you need to download again in the future, please provide instructions on how to download. Ghost Mannequin Effect Don't assume that everyone knows where and how to get Adobe Reader. 31. If you need specific information, tell them why – telling them why you need it will increase the likelihood that your customers
will share the information (such as your date of birth or phone number). Make sure you really need that information. Bringing together a read database is more than just a "necessary" thing. Benefits and special offers Everyone likes to feel rewarding. Ghost Mannequin Effect And providing the checkout process to the customer is only the first step. You also need to adjust the checkout page for future orders. Or you need to remarket to a customer who has abandoned your order. Follow these points to increase your shopping cart conversions for future orders. 32. Encourage reviews in exchange for coupons or discounts –Encourage customers to review products in exchange for discounts or coupons by email. The more reviews, the more savings and free samples will be available to users.
33. Consider a Loyalty Program –Give your customers points in exchange for reviews, purchases, ratings, or other actions that help you contribute to your website. These points can be redeemed for samples, coupons for future visits, or other rewards. Ghost Mannequin Effect 34. Distribute supplementary samples for each order –Depending on the product you sell, this can be a significant factor in receiving repeated orders. This is especially useful if you want to include a free sampler perfume in your clothing order, or if you're on the Freeman Beauty site, bundle each item with a sample of travel beauty products added to your cart. 3 5. 24/7 Customer Service, 365 Days Return Policy- Zappos is an excellent service poster as it is part of every element of our business, including our 1 year return policy. ..