In the fourth most popular influencer marketing article of 2020, we looked at how influencer helps B2B brands succeed, and I shared how Dotgo, Mastercard, Google, Oracle, and Northwestern Mutual are rocking with the power of influence by engaging audiences and telling compelling brand stories. "Businesses need to be more customer-centric, T-Shirt Design service deliver a better customer experience, personalize content, align with sales, and measure themselves differently." — Kelvin Gee of Click To Tweet 5. B2B influencer marketing strategy: 5 questions to ask first — Lee Odden 5 questions for a B2B influencer marketing strategy What should B2B brands know before starting their influencer marketing journey?
In our fifth most popular influencer marketing post of the year, Lee shared 5 top questions to ask first, from influencer engagement models and operational considerations to obscure influence and more. "Influencer engagement isn't just an ad buy or some kind of programmatic marketing tactic. It's both dynamic and open to certain types of optimization and scale through process, operations and expertise.” Click To Tweet 6. How to Evolve B2B Influencer Marketing: T-Shirt Design service Operations, Process, and Technology — Lee Odden B2B influencer marketing operations How can you successfully scale B2B influencer marketing? In our sixth most popular post of the year,
Lee showed the strategy, process, and technology to scale and optimize while maintaining the highest levels of quality. This insightful article will help B2B marketers learn the top B2B influencer operations that drive influence at scale. "The operations behind influencer marketing are the less glamorous but essential side of relationship business. You need to come up with a strategy, an action plan and a process. Ursula Ringham Click To Tweet 7. T-Shirt Design service Top 5 Benefits of Influencer Marketing for B2B Brands — Lee Odden Benefits of B2B influencer marketing What are the top 5 benefits of influencer marketing for B2B brands? From accelerating the pipeline to improving