Lee Odden Ann Handley What is B2B content and influencer connection? In the tenth most popular B2B influencer marketing article of the year, Lee was joined by Ann Handley, Chief Content Officer at MarketingProfs, for the launch episode of the second season of our show. Together, Ann and Lee explored confluence, the nature of influence, Remove Background Image trends in influencer content collaboration, and more. "Everyone has influence, but not everyone has credibility." — Ann Handley Click To Tweet Thanks to TopRank Marketing Readers and Editors With that, you now have our full list for 2021 – a powerful selection of the 10 most popular B2B influencer marketing publications to guide
and inform your own B2B marketing in 2022. We've published dozens of articles this year specifically on B2B influencer marketing, and we plan to bring you even more in 2022, so stay tuned. Please let us know what influencer marketing topics and ideas you would like us to focus on for 2022 – we would be honored to hear your suggestions. Many thanks to each of you who regularly read our blog, and to all who comment on and share our TopRank Marketing social media posts on Twitter, Remove Background Image LinkedIn, Facebook, Instagram and YouTube. In HubSpot's 2022 Marketing Industry Trends Report, which features insights from over 1,000 global marketers, influencer marketing was named the top marketing trend.
What's even more promising is that ideal content formats for engaging influencers, including short videos and virtual events, were also in the top 5 marketing tactics for the coming year. As 2021 draws to a close, marketers around the world are making decisions on how to emerge from the pandemic era with confidence and improved marketing results. Remove Background Image More than ever, digital experiences, authenticity, and the ability to connect with customers in meaningful ways are critical to success in the New Year.