Tweet But what if I'm wrong? IBM founder Thomas J. Watson famously said, " If you want to increase your success rate, double your failure rate." In my opinion, there is only one mathematical way to double your failure rate - and that is You occasionally try and fail deliberately.
How to fail intentionally A friend and I have a funny saying we tell each other every time we fail a test at school. We would say, "I'd rather get zero than 59." Why? Because getting 59 means we tried and still failed. Of course, we're industry mailing list saying no one should try. We are stupid teenagers. In content marketing, we know the value of testing and experimentation.
However, most tests are done to confirm initial assumptions. In fact, a core part of A/B testing is first forming a hypothesis. You have a dubious or proven winner and you test an alternate version to see if it performs better. Making mistakes on purpose is a bit different. In these experiments, you assume that you will fail. What's the value in doing this?