Xiaohongshu has accumulated a user reputation database by attracting users to share their shopping experience. At the same time, by inviting celebrities and Internet celebrities to settle in, and establishing personalized push, the conversion rate has been greatly improved. At the same time, through brand cooperation and e-commerce drainage, Xiaohongshu realizes a virtuous cycle of browsing notes, purchasing goods, and sharing experiences. However, in terms of overseas shopping supply chain and logistics, Xiaohongshu still has shortcomings, which need to be optimized. Table of contents: 1. Product overview 1. Experience the environment Product name: Xiaohongshu Experience time: 2019.1 Experience version: 5.38 Experience system: iOS 12.1 2.
Product Introduction Xiaohongshu is a life sharing community and cross-border e-commerce platform based on UGC, established in June 2013. In October of the same year, Xiaohongshu launched a shopping guide for eight overseas shopping phone number list destinations, and in December launched an overseas shopping sharing community, namely Xiaohongshu v1.0.0. As the community develops and matures, users have a desire to buy the products discussed in the community, so in August 2014, Xiaohongshu launched the e-commerce platform "Welfare Society". Upgrade e-commerce from the community to complete the business closed loop. From 2014 to 2016, Xiaohongshu's slogan
changed from "good things abroad" to "good things in the world", "good life in the world", and then changed to "mark my life" now. In June 2018, Xiaohongshu changed its category from shopping to social, and remained in the top ten on the social rankings of various websites. These indicate that Xiaohongshu has gradually transformed from an overseas shopping strategy community to a lifestyle sharing platform, the social attributes have become more and more strengthened, and the e-commerce brand has gradually expanded from overseas to overseas + local. From 2017 to 2018, the number of users of Xiaohongshu increased sharply under the effective operation and market operation. As of January 2019, the number of registered users exceeded 200 million,