Few search changes have had as great an impact as Google introduced the knowledge graph in 2012. The knowledge graph is just one way Google tries to understand the relationship between a searcher's intent and the actual entity. The knowledge graph has transformed the search for consumers, brands and businesses. The Knowledge Graph Panel is Google SERP's main real estate property, giving marketers a great opportunity to gain visibility by giving users instant access to relevant information without clicking a link.
In this post, we'll take a closer look at what a knowledge graph is, how it differs from other rich results, and what steps you can take to get the most color correction services out of your knowledge graph and get more visitors to your website. What is a knowledge graph? The Knowledge Graph is an intelligent model that leverages Google's huge repository of entity and fact-based information and seeks to understand the actual connections between them. In other words, instead of interpreting all keywords and queries literally, Google guesses what people are looking for.
Advertisement Continue reading below The goal of the knowledge graph is to move "from an information engine to a knowledge engine," as Google explains well in the (still very relevant) introductory video and website. Google uses the Knowledge Graph's understanding of semantic search and the relationships between things to display what is considered the most relevant information in the right panel of search results (called the Knowledge Panel). Initially.