f the brand is a kite flying in the sky, the scene is the kite string, which allows the brand to be grounded and resonate with consumers. Why is "scenario" more important? Consumers' behaviors are carried out in specific scenarios. They recognize products text message service through scenarios and have different needs in different scenarios. Enterprise marketing needs to connect product selling points with consumer needs under specific scenarios, effectively touch consumers' pain points and itching points, arouse consumers' emotional resonance, stimulate purchase desire, and establish a good interactive relationship. And form consumer stickiness and loyalty. "Brainwashing" brings users boredom at the same time With the advent of the Internet Marketing 4.0 era, users have gradually lost their sense of the rude slogans of "Where to take wedding photos? Most consumers are very resistant to Yo-Liu Mei's brainwashing advertisements, "You're okay, you're okay, you're okay, you're okay, just eat Yo-Yo-mei!" It's already very obvious. Consumers no longer endure "reasonable", "knocking on the blackboard", "
speaking of knowledge points" or "early and face-to-face" teaching, as well as this attitude of being "looked down". In the past, the purely "product-centric" and "consumer-centric" models are gradually failing, because in the state of information explosion, consumers have been exercised new capabilities, and they will gradually actively express and share their views. , show loyalty to a certain company or product; they will actively interact with companies, and at the text message service same time, they will also actively reject marketing that they think is inappropriate. This is why many companies have a feeling of weakness in online promotion. In addition to the need to adjust the match between online promotion strategies and corporate strategies, most companies used to face channels and distribution directly. Businesses and sales teams have relatively weak perceptions of consumers and even remain in subjective perceptions, so although what we do has begun to have an impact, the impact is very small,
too small to reach the level of dissemination. And most of the time, we are only talking about the upgrading of consumption, but we ignore that consumers are actually upgrading. They are no longer a simple link or product in the value chain, but a complete, independent, attitude, An individual with aesthetics and warmth. Therefore, we must not only have user thinking, text message service but also jump into the crowd of consumers and spare no effort to understand their truest side. This means that the interaction between enterprises and consumers needs to jump from crude educational advertisements to scene-based construction. The slogan in the loudspeaker no longer works. Consumers want you to show them the scene directly. I hope you We communicate with each other like normal people. I hope you can make him feel the same way, so that he can be moved, sentimental, grateful, emotional, and sigh... What is a scene? The so-called scene is simply a variety of situations in people's work and life. Time, space, background, human behavior and mutual relationships constitute the structure of the scene. In the scene of human life,