SEO, in our seventh most popular B2B influencer marketing articles of the year, Lee shared the most impactful benefits that come from working with external and internal influencers in B2B companies. "While many B2B marketers can scratch the surface of what's possible by working with influencers, those who can look a little deeper can find tremendous benefit and value. Shadow Making Service " Click To Tweet 8. How Successful B2B Marketers Incorporate Influencer into the Marketing Mix - Lee Odden B2B influencer marketing integration How does influencer add value when integrated into B2B content marketing? Lee explores the value of integrating influencer content and shares the best opportunities for optimized content for both findability and credibility,
in this helpful article which was our eighth most popular B2B influencer marketing article ever. 2021. "Customers know authenticity when they see it and naturally trust humans more than brands. Working with credible B2B influencers helps build brand authority through real, Shadow Making Service human conversations and interactions. — Sarita Rao @saritasayso Click To Tweet 9. 5 Ways B2B Marketers Are Sabotaging Influencer Marketing Success - Lee Odden Sabotaging B2B influencer marketing Have you succumbed to any of these 5 all-too-common B2B influencer marketing approaches that end up sabotaging your strategy?
Waiting for recruitment Believe the hype Content Incompatibility Transaction = Small Action Failure to communicate In our ninth most popular B2B influencer marketing article of the year, Lee shared best practices for overcoming them and achieving greater levels of expertise, Shadow Making Service empathy, and competence. “Avoiding bad practices is an important first step in ensuring that investments in influencer marketing programs translate into expected returns.” — Lee Odden Click To Tweet 10. Inside B2B Influence 14: MarketingProfs' Ann Handley on Content Marketing and Influence -