To help our blogging community grow their influencer marketing knowledge, we are happy to offer this list of our most popular influencer marketing articles of 2021. Collaborating with influencers is something we do daily for our clients and for ourselves, and during the global health crisis, influencer engagement has become even more central to our B2B content marketing solutions, alongside marketing. social media, SEO and other forms of digital advertising. Philippines Photo Editor The 10 B2B influencer marketing articles that turned out to be our most popular of 2020 are listed below. We hope they help you ask the right questions and provide the best answers to some of the most important challenges we will all face in 2022. Philippines Photo Editor We sincerely thank all the authors of our blog for their work in promoting the best practices of influencer marketing, as well as each of you who read our blog . Our most popular influencer marketing articles in 2021: 1. 50 Best B2B Marketing Influencers, Experts, and Speakers to Follow in 2022 — Lane R. Ellis 50 Best B2B Marketing Influencers, Experts & Speakers To Follow In 2022 Collage Image Our annual list of the top 50 B2B marketing influencers to follow offered a refreshing mix of professionals to learn from through 2022 and beyond, and it proved to be the most popular influencer marketing post of 2021 on our blog. . This year's list highlighted the growing importance of resonance over simple follower count, as audience size itself is not a predictor of a successful outcome, Philippines Photo Editor and we have also placed increased importance on the extent to which each influencer's social activity drove engagement on the B2B theme. marketing to their audience. Check out all my posts here and follow me on Twitter and LinkedIn. "The 2021 business landscape includes a slew of B2B influencers who are shaping the future of marketing for 2022 and beyond." — Lane R. Ellis Click To Tweet 2.

Share your expertise in the 2021 State of B2B Influencer Marketing Survey - Lee Odden B2B influencer marketing survey Our CEO Lee Odden wrote the second most popular influencer marketing post of 2021 on our blog, featuring our 2021 B2B influencer marketing study. How can you help shape the future of B2B influencer marketing? Wedding Photo Editing Join some of the best B2B brands in the world by taking the 2021 State of B2B Influencer Marketing Survey. As more B2B brands enter the influencer realm and become more sophisticated with practice, there are some important questions to answer, and in our second most popular B2B influencer marketing article of 2021, Lee explores them all. Check out all of Lee's 2,600 posts here and follow him on Twitter and LinkedIn. "Optimizing influencer marketing experiences represents one of the most important digital growth strategies in 2021 and beyond." — Lee Odden Click To Tweet 3. 45 B2B influencer marketing statistics to optimize your marketing 2021 — Lee Odden B2B influencer marketing statistics Our third most popular influencer marketing article of the year was also authored by Lee, Wedding Photo Editing who shared 45 key stats to optimize your marketing – insights from our groundbreaking State of Influencer Marketing research report. B2B influence, helps inspire meaningful engagement and community, motivate authentic brand advocacy, and build influence from brand executives and subject matter experts Whether you're just starting out and considering a pilot or looking to optimize your existing influencer marketing efforts, Wedding Photo Editing this insightful article by Lee is packed with data-driven B2B influencer marketing tactics. "Engaging with influencers offers myriad competitive advantages." — Rani Mani, Head of Employee Advocacy at Adobe @ranimani0707 Click To Tweet 4. 5 examples of B2B brands rocking with influence in 2021 - Lane R. Ellis African American businessman multitasking and influencing mobile phone image.

In the fourth most popular influencer marketing article of 2020, we looked at how influencer helps B2B brands succeed, and I shared how Dotgo, Mastercard, Google, Oracle, and Northwestern Mutual are rocking with the power of influence by engaging audiences and telling compelling brand stories. "Businesses need to be more customer-centric, T-Shirt Design service deliver a better customer experience, personalize content, align with sales, and measure themselves differently." — Kelvin Gee of Click To Tweet 5. B2B influencer marketing strategy: 5 questions to ask first — Lee Odden 5 questions for a B2B influencer marketing strategy What should B2B brands know before starting their influencer marketing journey? In our fifth most popular influencer marketing post of the year, Lee shared 5 top questions to ask first, from influencer engagement models and operational considerations to obscure influence and more. "Influencer engagement isn't just an ad buy or some kind of programmatic marketing tactic. It's both dynamic and open to certain types of optimization and scale through process, operations and expertise.” Click To Tweet 6. How to Evolve B2B Influencer Marketing: T-Shirt Design service Operations, Process, and Technology — Lee Odden B2B influencer marketing operations How can you successfully scale B2B influencer marketing? In our sixth most popular post of the year, Lee showed the strategy, process, and technology to scale and optimize while maintaining the highest levels of quality. This insightful article will help B2B marketers learn the top B2B influencer operations that drive influence at scale. "The operations behind influencer marketing are the less glamorous but essential side of relationship business. You need to come up with a strategy, an action plan and a process. Ursula Ringham Click To Tweet 7. T-Shirt Design service Top 5 Benefits of Influencer Marketing for B2B Brands — Lee Odden Benefits of B2B influencer marketing What are the top 5 benefits of influencer marketing for B2B brands? From accelerating the pipeline to improving

SEO, in our seventh most popular B2B influencer marketing articles of the year, Lee shared the most impactful benefits that come from working with external and internal influencers in B2B companies. "While many B2B marketers can scratch the surface of what's possible by working with influencers, those who can look a little deeper can find tremendous benefit and value. Shadow Making Service " Click To Tweet 8. How Successful B2B Marketers Incorporate Influencer into the Marketing Mix - Lee Odden B2B influencer marketing integration How does influencer add value when integrated into B2B content marketing? Lee explores the value of integrating influencer content and shares the best opportunities for optimized content for both findability and credibility, in this helpful article which was our eighth most popular B2B influencer marketing article ever. 2021. "Customers know authenticity when they see it and naturally trust humans more than brands. Working with credible B2B influencers helps build brand authority through real, Shadow Making Service human conversations and interactions. — Sarita Rao @saritasayso Click To Tweet 9. 5 Ways B2B Marketers Are Sabotaging Influencer Marketing Success - Lee Odden Sabotaging B2B influencer marketing Have you succumbed to any of these 5 all-too-common B2B influencer marketing approaches that end up sabotaging your strategy? Waiting for recruitment Believe the hype Content Incompatibility Transaction = Small Action Failure to communicate In our ninth most popular B2B influencer marketing article of the year, Lee shared best practices for overcoming them and achieving greater levels of expertise, Shadow Making Service empathy, and competence. “Avoiding bad practices is an important first step in ensuring that investments in influencer marketing programs translate into expected returns.” — Lee Odden Click To Tweet 10. Inside B2B Influence 14: MarketingProfs' Ann Handley on Content Marketing and Influence -

Lee Odden Ann Handley What is B2B content and influencer connection? In the tenth most popular B2B influencer marketing article of the year, Lee was joined by Ann Handley, Chief Content Officer at MarketingProfs, for the launch episode of the second season of our show. Together, Ann and Lee explored confluence, the nature of influence, Remove Background Image trends in influencer content collaboration, and more. "Everyone has influence, but not everyone has credibility." — Ann Handley Click To Tweet Thanks to TopRank Marketing Readers and Editors With that, you now have our full list for 2021 – a powerful selection of the 10 most popular B2B influencer marketing publications to guide and inform your own B2B marketing in 2022. We've published dozens of articles this year specifically on B2B influencer marketing, and we plan to bring you even more in 2022, so stay tuned. Please let us know what influencer marketing topics and ideas you would like us to focus on for 2022 – we would be honored to hear your suggestions. Many thanks to each of you who regularly read our blog, and to all who comment on and share our TopRank Marketing social media posts on Twitter, Remove Background Image LinkedIn, Facebook, Instagram and YouTube. In HubSpot's 2022 Marketing Industry Trends Report, which features insights from over 1,000 global marketers, influencer marketing was named the top marketing trend. What's even more promising is that ideal content formats for engaging influencers, including short videos and virtual events, were also in the top 5 marketing tactics for the coming year. As 2021 draws to a close, marketers around the world are making decisions on how to emerge from the pandemic era with confidence and improved marketing results. Remove Background Image More than ever, digital experiences, authenticity, and the ability to connect with customers in meaningful ways are critical to success in the New Year.

So what role does influence play for B2B marketers who want to make 2022 a marketing and customer success? From getting started to selecting influencers, trends, mistakes to avoid and measurement - here's insight that's driving some of the world's most successful B2B brands to rely on content partnerships with industry experts, key opinion leaders and influencers. Real Estate Photo Editing Service Get started with B2B influencer marketing B2B marketers looking to start working with influencers have as many options as marketing goals. One area to focus on is identifying those who are already acting as influencers for their brand with significant audiences. In many cases, these are customers, but they can also be industry partners, members of the brand community, or even internal subject matter experts. Finding brand advocates and engaging with them is a good starting point for building the kinds of relationships that can produce high-quality, Real Estate Photo Editing trusted content and even community. Initially, engagement can be as simple as interacting on social media or it can be an invitation to contribute expertise to relevant branded content that matches the interests and goals of influencers. These grassroots efforts can help a brand begin to understand the value of intentionally engaging with people who can contribute, share, and advocate for the brand. Working with influencers in this way builds brand influence with current and potential customers as well as in the industry. For B2B marketers who want to accelerate their entry into working with influencers, a pilot influencer content marketing campaign could be a smart way to test the waters, Real Estate Photo Editing capture data, and build a solid business case. for continued investment in a permanent influencer program (or not). Scaling influencer marketing efforts with more established and professional influencers and building a community of influencers requires deeper software and expertise, especially

when it comes to managing paid influencers, more influencers, content monitoring, FTC guidelines compliance, performance management and optimization. Of course, an established B2B influencer marketing agency can help you with all of this! The biggest influencer marketing mistake B2B brands make In the B2B marketing mix, working with influencers is still relatively new and many B2B brands see it working through a B2C lens. Raster to Vector Conversion Service They see commercial influencers simply as another channel like advertising. The reality is that influencer marketing for B2B is a relationship business. When B2B marketers treat influencer engagement transactionally, they're just scratching the surface of what's possible. Just imagine the most trusted voices in your industry associating with your brand, building trust with potential customers, and co-creating content in formats buyers actually want to consume. What could you accomplish when these trusted experts lead conversations in the market towards your solutions and towards your brand? Viewing influencers simply as a transactional ad buy is short-sighted at the cost of much greater, Raster to Vector Conversion long-term benefits that can come from genuine relationships. This is just one of the many mistakes B2B marketers make when it comes to working with influencers, so here are 49 more to avoid. Key Features of Top B2B Industry Influencers Understanding who is an influencer for a particular B2B brand starts with understanding how influencers can create value for the brand's customers and on what topics. The knowledge to do so will come from data. Raster to Vector Conversion For example, in the same way that keywords are used in search engine optimization to make brand content more relevant to search engines, influencer marketing relies on topics to help to identify the most relevant influencers for a brand.

So you need to figure out what topics you want to influence and ideally use data from an influencer marketing platform to score potential influencers on basic dimensions like topical relevance, quality of the engagement of the influencer's audience on this topic and of course the size of the network. . Once you have a list of influencer candidates ranked by relevance, Photo Retouching Service resonance, and reach, there are certain traits you'll want to look for in order to have a better chance of getting a positive result. For B2B influencers, the first of these traits is competence. In other words, where the influencer has documented and proven expertise on the subject. There's also popularity - how big is the influencer's network and on what channels? Then there's personality, which is often not easy to find in B2B – but it is improving. If you expect the influencer to be a host of branded podcasts or video series, for example, they will need to bring both charisma and expertise in order to engage the audience. Photo Retouching Service Publishing is another capability that good B2B influencers have and that means what publishing channels or platforms does the influencer have? Do they have a podcast? A weekly LinkedIn Live or YouTube show? A blog? A column in a relevant industry publication? A newsletter? The last is promotion where the influencer can promote the brand content they have contributed to. If an influencer is an expert but never promotes, a sudden increase in promoting a certain brand will not be welcomed by their audience. You will rarely find all of these traits and abilities in a single influencer, but the number of professional influencers and creators in the B2B world is growing. Photo Retouching Service It's both an opportunity for B2B brands to work with professionals who are comfortable, creative, and able to get the job done, as well as a business opportunity for influencers who can deliver. Key Indicators for a B2B Influencer

Marketing Program The best way for marketers to measure any marketing program is directly tied to the goals and associated KPIs for that specific set of tactics, audiences, and results. Measuring influencer marketing for B2B companies is really no different. In most cases, Photo Restoration Service B2B influencer marketing programs involve content, so the metrics associated with content marketing all apply. In my experience, that means measuring the performance of efforts to draw attention to content, metrics that reflect engagement with that content, and measuring conversions, whether that's downloads, subscriptions, demos, registrations or sales enquiries. However, with influencer marketing, we also have the ability to do more than just co-create content to generate demand. Engaging the most trusted voices in your industry to spark conversations on topics that align with your B2B brand solutions can be measured in many more ways than the performance of a blog post, ebook, or newsletter. webinar. Photo Restoration Service B2B brands that build communities of influencers that really influence the industry will also want to track the brand's share of voice with that community of influencers. For example, benchmarking the frequency of brand mentions by these influencers (as well as competitors) and further monitoring over time will show the increase in influencer engagement with the brand and topics. that matter to the brand. A B2B brand capable of leading qualitative conversations in the market with the most trusted voices is in a strong position to become the best answer to what buyers are looking for. Of course, this doesn't happen overnight – it takes time and effort through an ongoing approach to influencer engagement. Photo Restoration Service In fact, our research found that 12x more B2B marketers had great success with their influencer marketing programs that used an ongoing approach compared to those that used periodic campaign activations.

Therefore, relationship metrics are just as important for B2B influencer marketing as content and social media metrics. Where is the B2B marketing industry heading? On the contrary, the pandemic has accelerated digital transformation in the B2B world, affecting virtually every area of ​​business, including marketing. And buyer behavior too. Logo Designs service Think about it: we've gone from 50% of buyers delaying their purchases to around 80% of sales made through digital channels. As a result, the vast majority of B2B marketers who pivoted will now continue their digital-first marketing models for the next 12 months or more. Many marketers have found their digital-first go-to-market models to be as or even more effective than what they've been doing before. Undoubtedly, the next few years will be very interesting in the B2B marketing industry. We will certainly see a continued focus on digital engagement, experience, and a growing trend towards B2B e-commerce. Also, the content will always be king, experiences are paramount and I think the role of influence in digital channels will become even more important. Logo Designs service For example, in early 2020, B2B sales reps were spending around 80% of their time on the road with customers. But today, nearly 70% of B2B decision-makers say they prefer remote human interactions or digital self-service. This means B2B marketers need to be able to engage digitally in a way that empowers buyers throughout the sales process. To do this, B2B marketers need to move from brand-centric marketing experiences to customer-centric marketing experiences. Sophisticated B2B marketers are already successfully using partnerships with the industry's most trusted voices (i.e. influencers) in conjunction with experienced resources and proven strategies to enable content experiences that can attract, Logo Designs service engage and convert with the buyer in the driver's seat and this trend will continue in 2022 and beyond. As the United States celebrates

Contextual targeting is not new, although it is becoming increasingly sophisticated. It's based on a proven concept: place your ad next to relevant content. Context vs Behavior Step back to decades past, before the Internet, and imagine you're responsible for promoting a brand of golf clubs. You need to figure out how to get your brand's golf club ads to people who are likely to buy. Philippines Photo Editor How would you do? You would probably buy an ad from a magazine, such as Golf Digest, Golf Illustrated, or The Professional Golfer. Your prospects would likely read one or all of these popular magazines. This is contextual targeting. Cover of Golf Digest magazine Magazines such as Golf Digest were once the primary means of reaching enthusiasts. Fast forward to today. You must promote the new improved version of these golf clubs. This time, you take a few photos, write a punchy headline, and go to Google Ads, where you target keywords and topics for your Display Network campaign. It is also contextual targeting. Philippines Photo Editor Google Ads and most digital ad networks offer some form of contextual targeting, often keyword phrases. So what is the difference between contextual targeting and behavioral targeting? Contextual targets an article, video or podcast. And the targeting mechanism is a keyphrase or an entity. In contrast, behavioral targeting targets each person's private behavior, including past searches, social media activity, or even visits to physical stores. This can include apps someone has installed and used, purchases someone has made, Philippines Photo Editor or personal preferences and opinions shared with a friend in a private message. Bad behaviour Behavioral targeting has made headlines. Many consumers did not understand how they were identified and tracked or how information about them was stored and shared. Privacy advocates screamed.

For example, scientist Jaron Lanier argued that social media advertising algorithms not only target human behavior, but alter it, in his book "Ten Arguments for Deleting Your Social Media Accounts Right Now". Governments have taken note. Privacy concerns have triggered new laws, such as the EU's General Data Protection Regulation and the California Consumer Privacy Act. Tech companies have also responded. Apple, Wedding Photo Editing for example, has already changed its identifier for advertisers. It now restricts third-party cookies in its Safari browser (like most browser makers) and restricts tracking in its email app. It could be good for privacy. But it impacts one of the most successful forms of advertising. Behavioral targeting placed highly relevant ads in front of consumers most likely to engage. Many direct-to-consumer brands have built their business on Facebook advertising because of its ability to target buyer behavior. Likewise, many buyers prefer ads that are relevant to them rather than just context. New context The balance between privacy and behavioral targeting leans towards privacy. For example, in the most recent version of its mobile operating system, Apple started asking users to share traceable information with each specific application. Wedding Photo Editing Prior to this change, users had to navigate through a series of menus and non-descriptive settings to disable tracking. In May 2021, Flurry Analytics reported that only 15% of iPhone owners opted in to tracking. In contrast, performance marketing agency Tinuiti reported that around 70% of iPhone users were tracked before Apple's changes. Wedding Photo Editing With relatively less tracking data, behavioral targeting can be more difficult. Thus, some advertisers might choose to include more contextual ads and platforms in their marketing mix. This, in turn, could lead to innovations or changes in contextual targeting.

Conversational Ads What BeOp CEO Louis Prunel calls "conversational ads" could be an example of contextual targeting innovation. "Advertisers get much better results...having conversations that are contextually placed at the end of an article on premium publisher [websites]," Prunel explained, adding that "conversational ads" can get up to 70% more clicks than the standard display. ads. While the BeOp platform gives advertisers creative control, T-Shirt Design service one way to use it is to combine a display ad or video with guided selling to initiate a “conversation” with the customer. The idea is to ask prospects a question so intriguing that they interact with the ad and end up converting. Prunel said the combination of contextual keyword-based placement, ad position on the page, and good copywriting makes these conversational ads effective for both conversion and branding. . Only TV has a lower cost per impression, according to Prunel. Screenshot from BeOp of a Microsoft Surface ad campaign with a question, "What character trait suits you the most?" BeOp, an advertising platform, uses keywords and topics to place advertisements in context. T-Shirt Design service Advertisers can use these ads to ask questions and start a "conversation" with potential customers. Image: Be Op. Purchasable video Buyable video is "a video experience with products and product information where you can perform an action, and that action is usually a purchase," said Amit Erental, senior business line manager at Cloudinary, a SaaS platform for managing streaming videos and images. "Shoppable video started out as one of the use cases for interactive video, but over the past three years we've seen it grow into its own category," Erental said. T-Shirt Design service Social networks such as Instagram offer full-fledged, buyable video ads. But given the aforementioned privacy concerns, don't be surprised if we see buyable video and contextual targeting combined.

For example, Cloudinary's offering would allow merchants to create videos, add buyable links, and place those videos on their own site, a blog, or potentially on other sites, such as a satellite TV channel. cable, shown below. Shadow Making Service Ultimately, behavioral targeting and contextual targeting are approaches that advertisers can use to place relevant ads. If one approach loses popularity or effectiveness, the other could increase. If you post original content on the web, chances are you've encountered hackers stealing and reposting your text, images, or video. Not only is stealing content illegal, but duplicating it can hurt your search rankings. The good news is that there are tools available to not only stop content theft, but to prevent it from happening in the first place. Here is a list of tools to help you protect and defend your original content. There are tools to detect and report copyright infringement, deter duplication with watermarks and copyright notices, and have stolen content removed. Shadow Making Service Content protection tools DMCA.com offers tools to prevent and defend against copyright theft on the Internet. In the event of theft, DMCA.com offers a full-service takedown solution, ensuring the removal of illegally hosted content from a website, regardless of where the infringing website is hosted. Place a DMCA badge on your site to deter thieves from stealing your content. If your content is stolen while protected by a badge, DMCA.com will take it down free of charge. Shadow Making Service also protects your images by adding a watermark containing your copyright information and your company logo. Home page of DMCA.com DMCA.com The Digital Millennium Copyright Act (PDF) protects content creators from unlawful infringement, in part through the notice-and-take-down system, allowing copyright owners to notify online service providers of material counterfeited so that it can be removed.

After contacting an offending website and asking staff to remove the content, your next step is to notify the host, such as Automattic, which has a DMCA notification form for hosted sites. Copyscape is an online plagiarism detection service. Look for copies of existing content online, avoid duplicate content and ensure the originality of new content. Remove Background Image In addition to a free plagiarism checker, Copyscape offers a premium plan with more powerful detection, batch search, case tracking, and more. Copyscape's Copysentry provides automated scanning, notifying you when new copies are found. Copyscape also provides free warning banners, comparison tool, plagiarism guide, and more. WHOIS lookup tool provides detailed information about website ownership and hosting. Once you have located a site thanks to your texts or your images, a WHOIS tool will help you find the people to notify, in particular the host. If you have already contacted the website owner and requested that the stolen content be removed, the hosting company should be much more responsive and will likely have a DMCA form to report plagiarism. Remove Background Image Home page of WHOIS Tool WHOIS tool on Digital.com Unicheck provides a plagiarism prevention tool. Search 91 billion web sources and open databases to find instances of copied content. Reports include clickable similarity sources. Unicheck's ModiFind exposes digital trickery and flags suspicious text formatting. See the amount of duplicate text and receive a similarity score. Google Alerts is a free, easy-to-use search alert service that sends automated notifications summarizing activity around search terms. To create alerts when your content is stolen, enter some of your content and set daily, weekly, or one-time notifications. Create as many alerts as you want. Remove Background Image TinEye is a recognition tool for reverse image search. Receive TinEye alerts to track where and how your images appear online.

TinEye's MatchEngine works with your own image collection and finds duplicate, resized and changed images. Home page of TinEye TinEye Photo Gallery by 10Web is a WordPress plugin for adding responsive images and photo galleries to a website. Among its features, add text or image watermarks to photos to protect them from illegal use. Real Estate Photo Editing Service In addition, right-click protection helps prevent illegal distribution of your images. WP Content Copy Protection & No Right Click prevents visitors to a WordPress site from right-clicking and copying your post content. You can also disable control keys, create watermarks, run multiple layers of protection, and display alert messages when users right-click images, text boxes, and links. Footer Putter is a simple tool to create a copyright statement in the footer that updates automatically when the year changes. Include a footer menu with links to contact, privacy, and terms and conditions pages. Prevent Direct Access Gold protects the media files you upload to your WordPress pages or posts. Once protected, they are no longer directly accessible via their original links. Real Estate Photo Editing Create private download links for WordPress pages and posts, and track clicks on each private download link. Automatically disable private download links after a certain number of clicks or days. Block private download access by IP addresses to ensure you control who has access to your files. Home page of Prevent Direct Access Prevent direct access Digiprove is a tool for establishing proof of ownership of your equipment. Real Estate Photo Editing Create a certificate that proves you owned content at some point. For WordPress users, the Copyright Proof plugin provides Digiprove timestamped content certificates, logs attempted theft IP addresses, and more. Proof of your authorship will help get the content removed with a hosting service or article submission site.

Google Copyright Removal is a resource for reporting copyright infringement of the Digital Millennium Copyright Act and other applicable intellectual property laws. To file an infringement notice with Google, use the form provided. Once you submit copyright removal requests, you can track the progress through the Copyright Removal Dashboard. Raster to Vector Conversion Service If Google determines that the author is stealing your content, the site will be banned from Google Search. Flexible sampling allows publishers to control the number of free articles available to Google Search users before a subscription is required. Flexible sampling can be controlled by measure (providing a limited number of free items within a time slot) or by intro (showing the first few sentences of an item's intro above the paywall). Paid Memberships Pro is a WordPress plugin for controlling what content a member can access. Use it for premium content sites, restricted groups, subscriptions, newsletters, etc. In September 2021, content marketers can offer courses, suggest giveaways, celebrate holidays such as Grandparents Day and Mid-Autumn Festival, or provide hands-on help. Content marketing is the creation, publication and promotion of content to attract, engage and retain an audience of customers. Raster to Vector Conversion Content marketing can boost search engine optimization. It can support social media campaigns and facilitate email lifecycle marketing. Here are five content marketing ideas you can use for your business. 1. Offer lessons Content marketing can teach a skill related to a product or a customer's lifestyle. For example, Fender Musical Instruments Corporation, an iconic brand, sells electric and acoustic guitars through most retail channels, including direct-to-consumer. Raster to Vector Conversion Fender also teaches beginning guitarists how to play through its aptly named "Fender Play" service. This approach almost certainly improves customer retention, as advanced guitarists tend to collect instruments. Screenshot of Fender Play web page Fender Play offers video guitar lessons. More engaged guitarists should represent relatively more loyal customers.

For your company's September 2021 content marketing, identify a skill or two to teach in relation to the products you sell and the lifestyle they promote. Here are two examples. A health and beauty retailer that sells skin care products based on the Indian Ayurvedic alternative medicine lifestyle might offer instructional introductory yoga videos, Photo Retouching Service as the two are linked. A B2B power tool store that sells to contractors may offer online courses outlining the basics of conducting safety meetings to reduce the cost of workers' compensation insurance. 2. Offer Suggestions Consumers appreciate gift ideas and suggestions during the Christmas period. Image: USA Today. For many direct-to-consumer brands and retailers, the fourth calendar quarter is a peak sales season. Consumer quests to find the perfect (or at least passable) gift will almost certainly include visiting a search engine and asking a question like "gift ideas for a co-worker" or "best gift for an 11-year-old boy." ". ”September is a good time to produce gift guides, articles, podcasts or videos suggesting products for the upcoming Christmas season. Content can help with SEO, social media posts, and email marketing campaigns. Photo Retouching Service Take inspiration from other sellers or even publishers. For example, here are five gift suggestion articles that show up for the aforementioned search query, "gift ideas for co-worker." USA Today: “20 Great Gifts Your Coworkers Will Really Appreciate” Vantage Circle: "41 Best Secret Santa Gift Ideas for Coworkers" Town & Country: "55 Best Gift Ideas for Women" Inc: "37 Holiday Gifts Employees Loved Getting From Their Bosses" MagForWomen: "7 Christmas gift ideas for female colleagues" Photo Retouching Service 3. Grandparents Day: September 12 Photo of a grandfather laughing with his grandson Grandparents Day highlights the contributions of grandparents and seniors in our lives. Photo: Monkey Business. September 12, 2021 is Grandparents Day in the United States. It aims to recognize the contribution of seniors and grandparents to our communities. The holiday has been around since 1978, although the particular date has changed.

Content created to honor Grandparents Day may appear in email newsletters, social media posts, and blogs. This could take one of three angles: profiles or interviews, historical articles or how-to articles. For example, online jewelry store Audry Rose might produce a profile of the founder's grandmother. The company already has a brief mention of "Nana" on its about us page. “The name, Audry Rose, pays homage to my grandmother, a beautiful, Photo Restoration Service impeccably styled woman who was generations before her time. Our company is imbued with his spirit. “Some of my most treasured memories with Nana (as I called her) are sitting on her bed listening to the stories behind the jewelry in her collection,” writes Audry Rose founder Jaclyn Elbaum. Photo Restoration Service Screenshot of the web page on Audry Rose discussing the founder's grandmotherAudry Rose mentions the founder's grandmother on her site. Similarly, many marketers might interview or profile grandparents who impacted a business or industry. Also consider posting about the history of the holiday or how to observe. Here are some examples. Parents: "How to celebrate Grandparents Day" Care.com: "10 Ways to Celebrate National Grandparents Day" With Love: "How to Celebrate Grandparents Day 2021" 4. Mid-Autumn Festival: September 21 Several Asian regions celebrate a Mid-Autumn (or Moon) festival. Although the holiday has its origins in moon worship and a handful of Chinese myths, it is a time for families to come together, be grateful for their blessings, and pray for each other. Photo Restoration Service For these reasons, the holiday is sometimes called "Chinese Thanksgiving" in the West. Photo of mooncakes, which resemble cupcakes Mooncakes are a favorite treat during the Mid-Autumn Festival. Photo: Huong Ho. Content created for the Mid-Autumn Festival can be similar to Grandparents Day.

A company can discuss vacations, provide how-to tips, or produce related profiles or interviews. Discussing the holiday could take a form similar to ThoughtCo's article "All About the Chinese Moon Festival", which gives a brief overview, Logo Designs service or China Highlights' article "Chinese Mid-Autumn Festival". The party is known for its mooncakes. This allows kitchen supplies and grocery stores to post mooncake recipes. And Asian-owned businesses can profile or interview family members or industry leaders on how they celebrate the festival. 5. Cross-border procedure The final content marketing idea for September 2021 combines two things about content and business. First, we know how-to content is some of the best marketing. Logo Designs service Second, a growing number of direct-to-consumer brands and online retailers are selling internationally. So why not create actionable content that attracts, engages and retains these international buyers? For example, September 1, 2021 is the first day of spring in Australia. On the other hand, on September 22, 2021, it is the beginning of autumn in the United States. Seasonal items are an effective way to engage an audience, but keep in mind that seasons may differ between customers if you're selling internationally. Logo Designs service Photo of a boy in a garden pouring water on plants Seasonal articles appeal to a global audience based on where the reader lives. Photo: Urban Flip. Suppose we have a garden tool store in Australia, but we also sell in the United States. September is spring in Sydney, Melbourne and Brisbane and is suitable for content on starting gardens. Conversely, an article from September describing how to prepare a garden for the coming winter would apply to North American customers.